Archive for August, 2010

Children: the mystery of the universe – I tell you

Dear scientist,

Looking at the Discovery Channel or National Geographic, I always see you hard at work unraveling the secrets of the universe in your labs at MIT or CERN or Harvard or Oxford or whatever. And you’re always looking in deep space, or squinting over rocks…

But you never take a look at children.   To me, they’re the gate to the other dimensions… Children will make time and deep space travel possible.  We just need to harness their power.

Give a child a toy and it disappears almost instantly never to be found ever again.  In my view, they can open gates to other dimensions and toss the toy to other places in the time-space continuum.   I see not other explanation.

Take my daughter for example.  Bought her a 200 piece Lego-set.  Now we’re missing about 50 pieces.  Turned the house upside down, their no where to be found.

I tell you, investigate the children, they have secrets….


Social Media is ‘Samen werken’

Onlangs vroeg de Universiteit van Namen me om een Keynote te verzorgen op de 19de  Association Internationale de Management Stratégique (AIMS) conferentie in het Groothertogdom Luxemburg.

Mijn Keynote ‘Embedding Social Media in Day-to-Day Business‘ duidde niet alleen de plaats die Social Media heeft ingenomen binnen Marketing en Communicatie.  Social Media blijk ook een ideale manier te zijn om binnen het bedrijf op een efficientere manier met elkaar samen te werken.

“Social Media is de verzameling van online technologie en praktijken die mensen gebruiken om content, opinies, inzichten, ervaringen , perspectiven en media met elkaar te delen.”

Social Media is het aangaan van een een online conversatie met je klanten, partners, prospects, etc…  Eingelijk kan je als bedrijf niets anders besluiten dan dat Social Media voornamelijk draait om Marketing en Communicatie.   De voorbeelden van marketingcampagnes via Social Media zijn ondertussen legio.  Kijk naar de ‘Ford Fiesta‘-campagne of zoek het debacle van Dell maar eens op.

Het sleutelwoord in de definitie is echter het woord ‘delen‘.  Is dat niet wat je binnen een bedrijf doet?  Content, inzichten, ervaringen online met elkaar ‘delen‘.

Iedereen deelt nu al fotos, muziekjes, film en documenten met elkaar zonder dat er nog een mail bij aan te pas komt.  Waarom doen we dat binnen de muren van het bedrijf dan nog wel ?

Social Media zijn een schoolvoorbeeld hoe je efficient met elkaar kan samenwerken.

Waarom mail je nog spreadsheets en presentaties naar mekaar, vloekend dat de andere weer tegen zijn maillimiet zit aan te hikken ?

Waarom breek je je hoofd erover hoe je een zwaar bestand bij een collega krijgt zonder beroep te doen op een externe (en dus potentieel onveilige) ftp-server ?

Eigenlijk werken we met z’n allen al met de communicatiemiddelen van de toekomst.  Geeft het alleen nog wat tijd om door te dringen in de bedrijven.

Deze post verscheen eerder al op ‘The Infoboom – Fueling IT voices

Social Media and Marketing Actions

Each day I take about 30 to 45 min to browse through my RSS-feeds.  Lots of rubbish, but sometimes you stumble upon a gem that is really useful.

Frequently the marketers within my company (IBM belux) ask me how they can engage Social Media successfully into their marketing campaigns. But what Social Media to use ?   Facebook ? In my opinion not the best choice if you do B2B-business (contrary if you’re in B2C).  Twitter (always a good choice), YouTube?  You want to start a community in Linkedin ?   You have more than enough choice (check out the Overdrive Interactive Social Media Map), a website dedicated to giving digital marketing insights for Chief Marketing Officers (CMO), gave me just that: a useful insight.

In one of their blogposts, they provides a guide to the Social Landscape.

According to their surveys (CMO Club and Bazaarvoice) , they expect that 2010 will see the break through – and domination – of Social media marketing.  They think that that 81% of the CMOs plan to link their annual revenues to their social media investment.

They created a very good overview of which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and Search Engine Optimisation (SEO)?

As I see it…. This is a goo overview for B2C campaigns.  But use some good common sense and you turn this into a B2B guide.

This post of me appeared earlier on “The Infoboom – fueling IT voices

Installed wordpress on my iTouch

Let’s see what it gives

Multi-tasking: creating a new blog and at the same time looking “Insomnia”

Al Pacino is such a great actor

test quickpress

test ?

#SocialMedia and #PR: body or bling ?

During my holidays I was reading the interesting book ‘Putting the Public back in Public relations’ by Brian Solis and Deirdre Breakenridge.  Although I do not completely agree with them (maybe later more in a separate post), it gave me food for thoughts.

For arguments sake, let’s make a difference between traditional PR and Social PR.  Traditional meaning, all means of communication, except social media.  Social PR = all means of communication including social media.

The last couple of months I’ve been spammed by hundreds of  companies and/or agencies promesing me Social Media Nirvana.  They would train me and help me getting started in Social media.  Hell, they even do it for me. I just needed to sign up with them.

Let’s not be zealous about this.  I do believe in the authenticity of Social Media, but sometimes you need to outsource to keep it manageable. Marc Meyer wrote an interesting post this topic.   Now if I have to outsource, I would turn to my most trusted provider of Communication Services, my PR-agency.

Suppose I was looking for a new PR-agency…. (Not! My PR-agency is doing a wonderful job).  If I was looking for a traditional PR agency, one of the key factors would – and always will – be network.  How big is their network of journalists and analysts.  Do they have and maintain a good personal relation with these journalists or analysts ? Can they build a good personal relationship with the journalists and analysts ?  You want to make sure that any agency you’re going to work with is capable of pitching your message to the right audience (Sorry, Brian, this is one of the points where I disagree with you) and make it stand out !

For most of the agencies I know – and/or worked for – their database with press contacts is their little, precious, lump of gold that needs constant caring. That D-base is the result of years and years of networking and relationship building. This is their moneymaker.  But times are a changing….    If you want to deliver a message today, you need to get engaged in Social Media.   The most trusted source of information are no longer the institutions (read publications, magazines,..), they are people like you and me.   So a good PR-agency adapts, start looking, reaching out and building relationships with influential people in Social Media.  For most of the agencies this means starting all over from scratch… A painstaking and slow job….

My good friend @horationelson don’t believe in little black books anymore – as he tweeted me.  I disagree.  I’m convinced, as a professional communicator, that we need the little black book with relations more than ever; be them journalist or bloggers.  Brian and Deirdre actually encourage this in their book – and here I can only agree with them.

So, PR ladies and gents, what about YOUR Social Media Database ?   Does it exist already ?  Can you promise your clients/prospects the outreach they want ?   Can you pitch their message to the right audience via Social Media ?  In other words, can you put your money where your mouth is ?

Looking around, I see a lot of Social Media on the surface of PR, like a new coat or some extra bling they hang around their shoulders, but the body inside still remains “traditional”.  These are exceptional and exciting times.  We see the fundamentals of PR change right before our eyes.  PR-agencies have to fulfill a role of consultancy and  support to their clients.  I like my PR agency to have a firm body; frivolous business wise, to the point, with great knowledge and expertise and with a huge, qualitative  network.   If I need bling, I’ll turn to an ad-agency

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