Social Media and Marketing Actions


Each day I take about 30 to 45 min to browse through my RSS-feeds.  Lots of rubbish, but sometimes you stumble upon a gem that is really useful.

Frequently the marketers within my company (IBM belux) ask me how they can engage Social Media successfully into their marketing campaigns. But what Social Media to use ?   Facebook ? In my opinion not the best choice if you do B2B-business (contrary if you’re in B2C).  Twitter (always a good choice), YouTube?  You want to start a community in Linkedin ?   You have more than enough choice (check out the Overdrive Interactive Social Media Map)

CMO.com, a website dedicated to giving digital marketing insights for Chief Marketing Officers (CMO), gave me just that: a useful insight.

In one of their blogposts, they provides a guide to the Social Landscape.

According to their surveys (CMO Club and Bazaarvoice) , they expect that 2010 will see the break through – and domination – of Social media marketing.  They think that that 81% of the CMOs plan to link their annual revenues to their social media investment.

They created a very good overview of which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and Search Engine Optimisation (SEO)?

As I see it…. This is a goo overview for B2C campaigns.  But use some good common sense and you turn this into a B2B guide.

This post of me appeared earlier on “The Infoboom – fueling IT voices

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