Archive for September, 2010

IBM invites you for a Service Jam: making the world work better through Service


As announced at the Conference on Volunteering and Service in July, on October 10th to 12th, IBM will host a Service Jam as part of our Centennial Celebration of Service. The Jam will facilitate a virtual discussion on “Service as a Solution,” and will provide a collaborative platform to redefine how service —from volunteerism to philanthropy to socially innovative strategies— will take on our world’s largest challenges.

As an expert and leader in Service, you are invited and encouraged to Save the Date and play an active role in the Jam.

The Jam will include thousands of participants from leading NGOs, companies, academic institutions and government agencies around the world, who will generate breakthrough ideas through mass digital collaboration using IBM’s Jam technology.

It will be conducted online, with asynchronous virtual discussions conducted under these content topics:

  • Quantum Leaps in Service
  • The Digital Revolution in Service
  • Empowering the Individual
  • Increasing Value & Impact of Service
  • Scaling Impact
  • Measuring Social Impact
  • Progress through Collaboration
  • Global Challenges, Local Action

Featuring special guests:

George H.W. Bush, 41st President of the U.S.
Falcao e Cunha, University of Porto, Portugal
Harris Wofford
, U.S. Senator, Pennsylvania
Jean Case, CEO, The Case Foundation
Justin Davis-Smith
, CEO, Volunteer England, UK
Luminita Oprea, Founder, Saga Business, Society Romania
Marc-Philippe Daubresse, Minister for Youth and Solidarities, France
Michael Bursch, Former Member of the Bundestag, Founder Centre for Corporate Citizenship, Germany
Michael Nutter, Mayor, City of Philadelphia
Momo Mahadav, President, Maala Business for Social Responsibility, Israel
Oistein Mjaerum, Head of Industry Relations, Red Cross Norway
Ray Chambers, UN Secretary-General’s Special Envoy for Malaria
Sam Palmisano, President and CEO, IBM

During the Jam, invited Hosts—distinguished leaders in the social sector—will be leading specific discussion forums, as well as conversing live with participants.There will be 8 discussion forums occurring at the same time. Participants are encouraged to join any forum of their choice at any time during the event.

The Jam will serve as a first of a series of events as we move toward our 100th anniversary in 2011, a year dedicated to a Celebration of Service, aiming to forge global connections around the spirit of service.

Look for more details and opportunities for you to engage with the Jam soon. Please share this post with colleagues that may want to participate!

For more Information: www.ibm.com/servicejam

A World Without E-mail: One Man’s Vision of a Social Workplace


Luis Suarez has a dream, and it’s one that many of us with our overloaded inboxes could well buy in to — a world without e-mail.

In fact, it could be argued that Suarez is living the dream. In less than three years, he’s been able to reduce 90% of his incoming e-mail by communicating through social software, and he works full-time for IBM while living in the Canary Islands. The last six years of his 13-year IBM career have been spent working remotely from Gran Canaria, a place which he describes as “a paradise island,” and not just because his boss is 6,000 kilometers away.

You can read the full post here: A World Without E-mail: One Man’s Vision of a Social Workplace.

The Seven Deadly Sins of Social Media


In a post on the website  fastcompany.com, Scott Stratten published an excerpt from his new book “UnMarketing: Stop Marketing. Start Engaging”.

The post is titled “The Deadly Seven Sins of Social Media” and shows the profane acts users of Twitter, Facebook, and LinkedIn commit.

Just read the post. I have nothing more to add…

Digg it ?


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Posting is one thing, creating traffic to your blog or to your website is something else…

A lots of followers will help.

So do Social syndication.  Place your story on sites like digg.   If people like your story, they’ll digg it.  The more people digg it, the higher you get in the ranking.  The higher in the ranking, the more likely your post is picked up by the entire world.
And then it comes down again to content.  If you want to appeal to people, you need an appealing story.

Don not distribute mere marketing messages….  Add some flesh to the bones.   Prove your expertise, share your point of view… Add value to the discussion.

Social Media are like cocktailp arties.  As long as you have interesting things to say or news to share, people will stay with you.  When people find you not interesting anymore, they’ll move on.

Client retention, to use a marketing term…

Like  I said: posting is one thing

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