Archive for November, 2010

The Social Media Sustainability Index: IBM ranked #2

Social Media Influence, or SMI,  provides intelligence and analysis for business professionals looking to understand and navigate the ever-evolving world of on line communication.   Couple of weeks ago they published their Social Media Sustainability Index.

The index give some interesting insights  at how 287 European and North American companies, all part of the Dow Jones Sustainability Index, the industry standard in identifying which companies operate the most sustainable business practices, are using social media to tell their stories.

Key findings of the report:

  • 85%  use social media as some part of their general communications portfolio be it for PR, customer service or marketing.
  • 22%  have social media communications dedicated to sustainability and Corporate Social Responsibility (CSR) issues.
  • 19%  rely on their general social media channels to talk about sustainability.
  • 58% have no social media conduit whatsoever for discussing sustainability.
  • Of the North American companies, 36% are using some form of social media to communicate sustainability issues.
  • 33%  of the European companies listed are doing so.
  • Technology is the leading sector in embracing sustainability social media comms with tech companies making up 20 percent of the total North American companies listed.
  • Oil & Gas is the sector least represented is this survey. Just four of the 25 oil and gas companies surveyed were using social media to talk about sustainability issues. (BP anyone?)

As a methodology they used  focused on the ways companies are using social media to communicate sustainability to external
stakeholders, including the public, the media, shareholders, NGOs and employees. SMI based their evaluation on the following

Does the company:

1. have a dedicated social media voice/channel for sustainability communication?
2. use existing social media channels to talk about sustainability?
3. use social media to communicate specific sustainability campaigns/causes?
4. discuss sustainability topics in general?
5. discuss and highlight action it is taking to be more sustainable?
6. make its annual corporate responsibility report shareable through social media?
7. bring sustainability issues to life with engaging content and storytelling?
8. enable community feedback/interaction on sustainability issues?

In the technology sector, IBM gathered a Social Score of 97, bringing this – almost 100 years old – company to the leader place in the sector.   Overall, General Electric scores 1 point more than IBM.

Sector Company Social Score
Basic Materials Alcoa 59
Consumer Goods Ford 95
Consumer Services Starbucks 95
Financials Allianz 90
Healthcare Novartis 80
Industrials GE 98
Oil & Gas ENI 55
Technology IBM 97
Telecoms Telefonica 79
Utilities PG&E 85



National Marrow Donor Program® to Speed Transplants with IBM Analytics Software

IBM (NYSE:IBM) announced recently that the National Marrow Donor Program® (NMDP) has adopted IBM software to speed the processing time of matching information related to donors with bone marrow transplant patients.

The NMDP is using IBM software that incorporates advanced analytics to streamline the record matching process by automatically comparing millions of data records nationwide. These records include donor information, geographic location and patient recipient data.  The objective of the project is to dramatically speed bone marrow transplants which currently average 96 days.

The NMDP estimates that as many as 10,000 patients may benefit from a transplant each year in the US alone.

“Many of these patients need a transplant quickly to treat their life-threatening disease,” said, Jeffrey W. Chell, M.D., chief executive officer of the NMDP.  “We expect this new system to significantly reduce the time to transplant. This will help more patients get the transplant they need, when they need it.”

“This breakthrough at the NMDP is a prime example of how health analytics can be used to mine data in new ways and streamline processes,” said Dan Pelino, general manager, IBM healthcare and life sciences. “New approaches to analyzing patient data are advancing the state of medicine and influencing research. IBM has made a significant investment in analytics over the years and applied this expertise to healthcare with literally life-saving results.”

A bone marrow or umbilical cord blood transplant can be used to treat patients with life-threatening blood, immune system or genetic disorders. The NMDP currently facilitates more than 5,000 transplants using unrelated donors or cord blood units each year. The NMDP operates the Be The Match Registry® of more than 8 million potential donors and more than 160,000 cord blood units. Through cooperative relationships with international registries, the organization provides access to a total of 14 million potential donors worldwide.

IBM’s WebSphere Lombardi software gives organizations the ability to quickly adjust their business processes to support sudden and changing needs—especially those that rely heavily on collaboration to complete a task or project. As a result, the NMDP is able to automate its screening processes, eliminating the need for complicated and time-consuming technical intervention, and allowing staff to focus on records that meet the matching criteria.

IBM is working with partners and clients to create a smarter, more connected healthcare system that delivers better care with fewer mistakes, predicts and prevents diseases and empowers people to make better choices.   IBM supports the nation’s leading healthcare providers such as Mayo, Kaiser, UPMC, Duke University Health System and Geisinger Health System with a broad range of technology and business solutions. This work extends from connecting electronic medical records among doctors, hospitals and pharmacies to improving care and reducing cost, to accelerating medical research with deep analytics that discover how well drugs work, to providing genomic advances that will help shape personalized patient care.

About the National Marrow Donor Program (NMDP)
As a leader in the field of unrelated marrow and umbilical cord blood transplantation, the National Marrow Donor Program (NMDP) is dedicated to ensuring all patients who need a transplant receive access to this potentially life-saving treatment. Headquartered in Minneapolis, the nonprofit organization has been entrusted by the federal government through the C.W. Bill Young Transplantation Program to operate the national registry, publicly known as the Be The Match Registry, which provides a single point of access for transplant centers and patients to marrow donors and cord blood units. The organization also facilitates transplants worldwide; supports a global network of hospitals, blood centers, public cord blood banks, laboratories and recruitment centers; conducts research; and provides education and support to patients, donors and health care professionals. The NMDP has facilitated more than 40,000 transplants since operation began in 1987. For more information, visit or call 1 (800) MARROW-2.

For more information on how IBM is helping clients and partners make smarter, faster healthcare decisions and increase their business performance, visit:

700 SAP Clients turn to DB2 over past 12 months #IBM #DB2 #SAP

Hundreds of Global Companies Turn to IBM to Tackle Their Most Complex Information-Related Challenges

Press Release: -LAS VEGAS: IBM (NYSE: IBM) today announced that more than 700 SAP clients have turned to IBM DB2 database software to manage heavy database workloads for improved performance at a lower cost. As pressure increases on businesses to process increasing amounts of data faster, hundreds of global companies are choosing DB2 database software to address their most complex information-related management challenges. In fact, IBM is the preferred database software across all industries to provide more efficient and flexible support of the heavy database workload generated by SAP applications. CIOs are looking to establish information infrastructures that are flexible and can grow with the business, as well as to simplify and automate processes, according to a recent IBM CIO study. In fact, 74 percent of the 2,500 CIOs surveyed said that continuous business process improvement is a priority to achieve greater efficiency and increase competitiveness. In addition to the 700 new clients turning to IBM DB2, IBM has also seen significant momentum in our systems business with close to 250 Power Systems wins over Sun and HP in 3Q alone…

Read on here

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