SONY VAIO PCs ASSIST RESEARCHERS WORLDWIDE WITH HUMANITARIAN RESEARCH PROJECTS #IBM #WorldCommunityGrid


Today IBM launched the following press statement.  I find it a huge boost for the World Community Grid.  I joined WCG when I started at IBM in 2007. Since then I help to compute clean water and find remedies against cancer.

If you have idle computer time to spare, join the World Community Grid.

 

SONY VAIO PCs ASSIST RESEARCHERS WORLDWIDE WITH HUMANITARIAN RESEARCH PROJECTS

Offers VAIO PC customers shortcut for becoming World Community Grid volunteers

SAN DIEGO, Calif. Oct. 21, 2010 – Sony Electronics today announced that its VAIO® computers now come equipped with IBM’s World Community Grid software, helping provide scientists around the globe with the computing power to help solve humankind’s biggest challenges.

All fall line-up of Sony VAIO® PCs – excluding Atom based processors notebooks – will come equipped with World Community Grid software that users can opt to run.

Once activated, the software connects VAIO users with World Community Grid, a network of PCs which pools their surplus processing power to create a free, virtual supercomputer for researchers to tap.  The program detects idle time in a volunteer’s computer activity and requests work data for a specific project from World Community Grid’s server.  It then performs computations on this data, sends results back to the server, and requests more work.  Each computation performed and every PC added provide scientists with critical information that accelerates the pace of research.

“We are excited to partner with World Community Grid to further the development of life-changing solutions,” said Jamey Gottlieb, vice president, Business Development at Sony Electronics. “VAIO PC owners can support research projects that tackle global causes while the World Community Grid program runs during idle mode, getting work done while you are not working.”

“I know the scientific research community is grateful to Sony and its many customers for helping to make World Community Grid even more successful,” said Robin Willner, IBM’s Vice President of Global Community Initiatives.  “We are confident that volunteers will get immense satisfaction knowing that they are joining a growing and vibrant community intent on transforming the world into a better place.”

The World Community Grid network of PCs has the potential to help scientists cure cancer, battle AIDS, eliminate world hunger, and develop clean energy resources.  The collective power of more than 1.6 million PCs gives scientists the equivalent of one of the world’s fastest supercomputers, speeding up research by crunching numbers and performing simulations that would take hundreds of years to perform on typical computers.

To put its size into perspective, World Community Grid currently receives seven computational results from volunteers’ PCs every second of the day — more than 500 million in all — since World Community Grid started up six years ago.  In fact, if World Community Grid were just one computer, it would have performed computations for the equivalent of 392,000 years.  With hundreds of thousands of volunteers joining together, the possibilities are endless.

When idle or between keystrokes on a lightweight task, the PCs request data from World Community Grid’s server, which runs Berkeley Open Infrastructure for Network Computing (BOINC) software, maintained at the University of California, Berkeley and supported by the National Science Foundation.

Computer users who are interested in joining the Sony VAIO team on the World Community Grid effort can also register and download the software program from: http://www.worldcommunitygrid.org/vaio

IBM invites you for a Service Jam: making the world work better through Service


As announced at the Conference on Volunteering and Service in July, on October 10th to 12th, IBM will host a Service Jam as part of our Centennial Celebration of Service. The Jam will facilitate a virtual discussion on “Service as a Solution,” and will provide a collaborative platform to redefine how service —from volunteerism to philanthropy to socially innovative strategies— will take on our world’s largest challenges.

As an expert and leader in Service, you are invited and encouraged to Save the Date and play an active role in the Jam.

The Jam will include thousands of participants from leading NGOs, companies, academic institutions and government agencies around the world, who will generate breakthrough ideas through mass digital collaboration using IBM’s Jam technology.

It will be conducted online, with asynchronous virtual discussions conducted under these content topics:

  • Quantum Leaps in Service
  • The Digital Revolution in Service
  • Empowering the Individual
  • Increasing Value & Impact of Service
  • Scaling Impact
  • Measuring Social Impact
  • Progress through Collaboration
  • Global Challenges, Local Action

Featuring special guests:

George H.W. Bush, 41st President of the U.S.
Falcao e Cunha, University of Porto, Portugal
Harris Wofford
, U.S. Senator, Pennsylvania
Jean Case, CEO, The Case Foundation
Justin Davis-Smith
, CEO, Volunteer England, UK
Luminita Oprea, Founder, Saga Business, Society Romania
Marc-Philippe Daubresse, Minister for Youth and Solidarities, France
Michael Bursch, Former Member of the Bundestag, Founder Centre for Corporate Citizenship, Germany
Michael Nutter, Mayor, City of Philadelphia
Momo Mahadav, President, Maala Business for Social Responsibility, Israel
Oistein Mjaerum, Head of Industry Relations, Red Cross Norway
Ray Chambers, UN Secretary-General’s Special Envoy for Malaria
Sam Palmisano, President and CEO, IBM

During the Jam, invited Hosts—distinguished leaders in the social sector—will be leading specific discussion forums, as well as conversing live with participants.There will be 8 discussion forums occurring at the same time. Participants are encouraged to join any forum of their choice at any time during the event.

The Jam will serve as a first of a series of events as we move toward our 100th anniversary in 2011, a year dedicated to a Celebration of Service, aiming to forge global connections around the spirit of service.

Look for more details and opportunities for you to engage with the Jam soon. Please share this post with colleagues that may want to participate!

For more Information: www.ibm.com/servicejam

A World Without E-mail: One Man’s Vision of a Social Workplace


Luis Suarez has a dream, and it’s one that many of us with our overloaded inboxes could well buy in to — a world without e-mail.

In fact, it could be argued that Suarez is living the dream. In less than three years, he’s been able to reduce 90% of his incoming e-mail by communicating through social software, and he works full-time for IBM while living in the Canary Islands. The last six years of his 13-year IBM career have been spent working remotely from Gran Canaria, a place which he describes as “a paradise island,” and not just because his boss is 6,000 kilometers away.

You can read the full post here: A World Without E-mail: One Man’s Vision of a Social Workplace.

The Seven Deadly Sins of Social Media


In a post on the website  fastcompany.com, Scott Stratten published an excerpt from his new book “UnMarketing: Stop Marketing. Start Engaging”.

The post is titled “The Deadly Seven Sins of Social Media” and shows the profane acts users of Twitter, Facebook, and LinkedIn commit.

Just read the post. I have nothing more to add…

Digg it ?


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Posting is one thing, creating traffic to your blog or to your website is something else…

A lots of followers will help.

So do Social syndication.  Place your story on sites like digg.   If people like your story, they’ll digg it.  The more people digg it, the higher you get in the ranking.  The higher in the ranking, the more likely your post is picked up by the entire world.
And then it comes down again to content.  If you want to appeal to people, you need an appealing story.

Don not distribute mere marketing messages….  Add some flesh to the bones.   Prove your expertise, share your point of view… Add value to the discussion.

Social Media are like cocktailp arties.  As long as you have interesting things to say or news to share, people will stay with you.  When people find you not interesting anymore, they’ll move on.

Client retention, to use a marketing term…

Like  I said: posting is one thing

Children: the mystery of the universe – I tell you


Dear scientist,

Looking at the Discovery Channel or National Geographic, I always see you hard at work unraveling the secrets of the universe in your labs at MIT or CERN or Harvard or Oxford or whatever. And you’re always looking in deep space, or squinting over rocks…

But you never take a look at children.   To me, they’re the gate to the other dimensions… Children will make time and deep space travel possible.  We just need to harness their power.

Give a child a toy and it disappears almost instantly never to be found ever again.  In my view, they can open gates to other dimensions and toss the toy to other places in the time-space continuum.   I see not other explanation.

Take my daughter for example.  Bought her a 200 piece Lego-set.  Now we’re missing about 50 pieces.  Turned the house upside down, their no where to be found.

I tell you, investigate the children, they have secrets….

Social Media is ‘Samen werken’


Onlangs vroeg de Universiteit van Namen me om een Keynote te verzorgen op de 19de  Association Internationale de Management Stratégique (AIMS) conferentie in het Groothertogdom Luxemburg.

Mijn Keynote ‘Embedding Social Media in Day-to-Day Business‘ duidde niet alleen de plaats die Social Media heeft ingenomen binnen Marketing en Communicatie.  Social Media blijk ook een ideale manier te zijn om binnen het bedrijf op een efficientere manier met elkaar samen te werken.

“Social Media is de verzameling van online technologie en praktijken die mensen gebruiken om content, opinies, inzichten, ervaringen , perspectiven en media met elkaar te delen.”

Social Media is het aangaan van een een online conversatie met je klanten, partners, prospects, etc…  Eingelijk kan je als bedrijf niets anders besluiten dan dat Social Media voornamelijk draait om Marketing en Communicatie.   De voorbeelden van marketingcampagnes via Social Media zijn ondertussen legio.  Kijk naar de ‘Ford Fiesta‘-campagne of zoek het debacle van Dell maar eens op.

Het sleutelwoord in de definitie is echter het woord ‘delen‘.  Is dat niet wat je binnen een bedrijf doet?  Content, inzichten, ervaringen online met elkaar ‘delen‘.

Iedereen deelt nu al fotos, muziekjes, film en documenten met elkaar zonder dat er nog een mail bij aan te pas komt.  Waarom doen we dat binnen de muren van het bedrijf dan nog wel ?

Social Media zijn een schoolvoorbeeld hoe je efficient met elkaar kan samenwerken.

Waarom mail je nog spreadsheets en presentaties naar mekaar, vloekend dat de andere weer tegen zijn maillimiet zit aan te hikken ?

Waarom breek je je hoofd erover hoe je een zwaar bestand bij een collega krijgt zonder beroep te doen op een externe (en dus potentieel onveilige) ftp-server ?

Eigenlijk werken we met z’n allen al met de communicatiemiddelen van de toekomst.  Geeft het alleen nog wat tijd om door te dringen in de bedrijven.

Deze post verscheen eerder al op ‘The Infoboom – Fueling IT voices

Social Media and Marketing Actions


Each day I take about 30 to 45 min to browse through my RSS-feeds.  Lots of rubbish, but sometimes you stumble upon a gem that is really useful.

Frequently the marketers within my company (IBM belux) ask me how they can engage Social Media successfully into their marketing campaigns. But what Social Media to use ?   Facebook ? In my opinion not the best choice if you do B2B-business (contrary if you’re in B2C).  Twitter (always a good choice), YouTube?  You want to start a community in Linkedin ?   You have more than enough choice (check out the Overdrive Interactive Social Media Map)

CMO.com, a website dedicated to giving digital marketing insights for Chief Marketing Officers (CMO), gave me just that: a useful insight.

In one of their blogposts, they provides a guide to the Social Landscape.

According to their surveys (CMO Club and Bazaarvoice) , they expect that 2010 will see the break through – and domination – of Social media marketing.  They think that that 81% of the CMOs plan to link their annual revenues to their social media investment.

They created a very good overview of which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and Search Engine Optimisation (SEO)?

As I see it…. This is a goo overview for B2C campaigns.  But use some good common sense and you turn this into a B2B guide.

This post of me appeared earlier on “The Infoboom – fueling IT voices

Installed wordpress on my iTouch


Let’s see what it gives

Multi-tasking: creating a new blog and at the same time looking “Insomnia”


Al Pacino is such a great actor